Keyword Placement Guide: Where to Put Your Keywords for On-Page SEO

Before placing keywords, categorize them based on importance to the page's topic:

• Primary Keyword (Focus Keyword): The single most important term the page is designed to rank for. (e.g., "Best Electric Scooters")
• Secondary Keywords: Close variations or high-volume terms related directly to the primary topic. (e.g., "Electric Scooter Reviews," "Top-Rated E-Scooters")
• LSI & Semantic Keywords: Contextual terms and related concepts that prove topical expertise. (e.g., "Battery life," "Max speed," "Folding mechanism," "Commuting")

Use this table to ensure your keyword types are strategically placed in the most impactful SEO elements:

HTML Element	Keyword Priority	Notes & Best Practice
**Title Tag** ($\langle\text{title}\rangle$)	Primary (MUST HAVE)	Must include the Primary Keyword, ideally near the beginning. Keep under 60 characters.
**URL Slug**	Primary / Secondary	Short, descriptive, and contains the Primary Keyword. Use hyphens to separate words.
**H1 Tag** ($\langle\text{h1}\rangle$)	Primary (MUST HAVE)	The main headline. Should be a close variant of the Title Tag but often more engaging. Only one per page.
**Meta Description**	Secondary / Primary	Should include the Primary Keyword but primarily serves as an ad copy to increase **Click-Through Rate (CTR)**. Keep under 155 characters.
**First 100 Words**	Primary / Secondary	Crucial for establishing relevance immediately for crawlers and users.
**H2/H3 Tags**	Secondary / LSI	Use $\langle\text{h2}\rangle$ tags for main section headers, including Secondary Keywords. Use $\langle\text{h3}\rangle$ for sub-sections with LSI terms.
**Image Alt Text**	LSI / Secondary	Use descriptive language containing relevant LSI or Secondary Keywords (e.g., ``).
**Internal Links**	Primary / Secondary	Use the Primary Keyword as the **anchor text** when linking to this page from other related pages on your site.

Principle of Moderation (Keyword Density)

Do not force keywords. Google values natural language. High keyword density is a relic of old SEO and can lead to a "keyword stuffing" penalty. Your goal is to write for the user first, then optimize for the engine.

Tips for Natural Inclusion:

• Variations are Key: Instead of repeating the Primary Keyword, use synonyms and long-tail variants. This is where LSI keywords shine, demonstrating comprehensive coverage.
• Strategic Density: Aim for a higher density of the Primary Keyword in the top third of the page (Title, H1, first paragraph) and a lower, more contextual density throughout the remaining content.
• Content Siloing: Ensure every paragraph serves a specific sub-topic (H2 or H3), and that the language within that paragraph naturally includes the corresponding Secondary or LSI keyword.
• Actionable Advice: Always ask: "Does this sentence sound natural to a human?" If the answer is no, rephrase it, even if it means slightly changing the keyword.